To avoid problems, the partnership agreement should contain provisions for settling disputes among the partners
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A large portion of marketing communication is focused on personal channels of communication
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The method of interviewing that is one of the most popular for collecting survey data is the ________
A) telephone interview B) mail interview C) observational interview D) mall intercept interview E) in-home personal interview
The process of developing response formats that are very clear and that are used identically by the various respondents is called scale development
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Item price removal is controversial since consumers _____
a. cannot determine a product's ingredients b. will have less price advertising c. cannot choose generic brands d. find it difficult to verify the prices of items purchased