Traditionally, market researchers have used the ____________________ percent confidence level in research studies.
Fill in the blank(s) with the appropriate word(s).
95
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Which statement is false concerning the different observation methods?
A) Mechanical observation can vary widely from low to high structure depending upon on the methods used. B) The degree of disguise is low in the case of audits, as it is difficult to conceal the identity of auditors. C) Observation bias is high in the case of mechanical observation because a human observer is involved. D) The ability to observe in a natural setting is low in trace analysis because the observation takes place after the behavior has occurred.
Interactional justice refers to ______.
a. whether or not the customer believes company procedures for handling service failures are fair b. an assessment by the customer of the fairness associated with whatever compensation he or she received to rectify a service failure c. the customer’s feeling of being treated with respect and courtesy and given the opportunity to express the complaint fully d. the guest’s satisfaction with the adequacy of the information and communication provided by the organization
A foreign company has offered to buy 85 units for a reduced sales price of $350 per unit. The marketing manager says the sale will not affect the company's regular sales. The sales manager says that this sale will require variable selling and administrative costs. The production manager reports that it would require an additional $30,000 of fixed manufacturing costs to accommodate the specifications of the buyer. If Belfry accepts the deal, how will this impact operating income? (Round any intermediate calculations to the nearest cent, and your final answer to the nearest dollar.)
Belfry Company makes special equipment used in cell towers. Each unit sells for $410. Belfry produces and sells 12,700 units per year. They have provided the following income statement data:
A) Operating income will increase by $8282.
B) Operating income will decrease by $8282.
C) Operating income will increase by $29,750.
D) Operating income will decrease by $21,719.
As a service provider, why might you perceive the buyer-seller interaction in the service encounter to be especially critical?
What will be an ideal response?