An organization's communication climate
a. refers to the level of rainfall and average temperature in that locale.
b. indicates symmetry among equals.
c. indicates the evaluation of the culture of the organization by its members.
d. both b and c.
Answer: C
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Which of the following is not one of the seven steps in Pfeffer's (1992) model for applying power dynamics?
a. Predict what individuals' points of view are likely to be; how will they feel about what they are trying to do? b. Determine what external power bases you will contend with which of them will have the most influence in the decision? c. Determine which of the various strategies and tactics for exercising power are most appropriate; which are likely to be effective, given the situation you confront? d. None of the above
When a person's use of a product, service, or organization exceeds her or his expectations positively or negatively, which type of word-of-mouth communication occurs?
A) person-to-person word-of-mouth public relations B) person-to-person word-of-mouth advertising C) intentional word-of-mouth communication D) experiential word-of-mouth communication E) consequential word-of-mouth communication
What three questions can be asked to generate main ideas for a speech?
What will be an ideal response?
Your textbook defines a presentation's topic as
a. the speaker's goal. b. the speaker's subject matter. c. the speaker's credibility. d. the speaker's purpose. e. all of the above.