The "father" of modern public relations is ________
A) Marshall McLuhan
B) Edward Bernays
C) Al Ries
D) Philip Kotler
E) Mark Zuckerberg
B
You might also like to view...
The practice of using call centers, where employees receive calls from customers and provide service by taking orders and answering queries, is called ________
A) customer response marketing B) guerilla marketing C) reactive marketing D) internal marketing E) inbound telemarketing
Which sociologist originate the term “emotional labor?”
A. Rina Miller B. Ronnie Kurchner-Hawkins C. Arlene Hochschild D. Betty Velthouse
Making sense of the data we have gathered takes place during which step of the Lonergan/Baird method?
A. be attentive B. be intelligent C. be reasonable D. be responsible
Which era brought the formation of what remains the largest public relations professional association—the Public Relations Society of America (PRSA)?
A. Seedbed Era D. Roosevelt Era B. World War I E. Postwar Era C. Booming Twenties Era