Eduardo had worked for Dirk Inc for five years as a machine operator on a particular press machine used to make a highly sophisticated control panels
There were only two machines of this type in Canada, the other was owned by Dirk's only competitor. Through his skills, Eduardo had learned how to operate the machine at peak efficiency and he approached Dirk Inc for a sizeable increase in salary. When Dirk Inc refused, Eduardo indicated that he would have to consider his alternatives and Dirk reminded him of the confidentiality clause in his employment contract. Eduardo quit his position with Dirk and went to work for its competitor. Which of the following best describes Dirk Inc's position if it wishes to stop Eduardo from working for its competitor?
A) Dirk will get an injunction against Eduardo
B) It can successfully sue Eduardo's new employer for inducing breach of contract.
C) Dirk Inc. will be unsuccessful in preventing Eduardo from using his skills acquired at Dirk for the benefit of his new employer.
D) Dirk can enforce the confidentiality clause in an action against Eduardo for breach of contract.
E) Both B and D
C
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When answering requests and a potential sale is involved, one important goal is to
A) leave your audience with a good impression of you and your firm. B) provide negative information about any possible competitors. C) use hard sell techniques to pressure the reader into making the purchase. D) answer only those questions that present your product or firm in a positive light. E) encourage an immediate sale by offering an incentive for an immediate purchase.
Briefly describe the five main ways in which marketers can find relevant online information on competitors' strengths and weaknesses
What will be an ideal response?
Information provided by industry services is useful for which of the following?
A) sales management decisions such as defining territories and setting quotas B) advertising decisions such as allocating advertising budgets C) segmenting the market and designing custom products and services for important segments D) all of the above
Answer the following statements true (T) or false (F)
1. Actual hours spent on a project is an element in a project charter. 2. Pareto chart identifies those problems that occur with the highest frequency. 3. Empathy is one of the five dimensions that the RATER model focuses on. 4. A recommended approach for companies to use in closing service gaps is to lower the prices.