Which of the following should be the first step when preparing a negative announcement?
A. to use appropriate goodwill talk
B. to use a buffer that sets up justification for the bad news
C. to present the justification material
D. to provide solutions to the problems that the news may have created for the reader
E. to deliver the bad news positively but clearly
Answer: B
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The set of brands a consumer knows about but has neither positive nor negative feelings for is the:
A) inept set B) inert set C) cognitive set D) evoked set
The five typical response styles include reflecting, reassuring, ______.
a. advising, assisting, and supporting b. diverting, probing, and sympathizing c. advising, diverting, and probing d. probing, listening, and advising
According to the text, the level of intracompany trade of multinationals in 1930, as a percentage of world trade, may have exceeded the proportion at the end of the 20th century.
Answer the following statement true (T) or false (F)
Which of the following is a reason why a target-return pricing approach does not necessarily
result in an optimum profit for a firm? A) The target-return pricing approach is too complex and expensive to implement. B) The target-return pricing approach is highly influenced by the prices set by competitors. C) The target-return pricing approach ignores the current demand for the product. D) The target-return pricing approach uses the perceived value of the product as a basis for setting the final price.