Television networks are now showing more diverse programming for which of the following reasons?
A. It is “politically correct” to do so.
B. They want to attract a larger audience.
C. Because minority actors tend to be less expensive to hire.
D. The FCC has required them to do so.
B. They want to attract a larger audience.
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A fictitious situation that has realistic application is a _________________
Fill in the blank(s) with correct word
What can be made operational through a list of tactics?
a. Strategy b. Planning c. Research d. Evaluation
Identify a disadvantage of open questions.
A. They allow respondents to withhold important information that they feel is sensitive or dangerous. B. They obtain too little information. C. They polarize answers. D. They allow respondents to select an answer or say yes or no without knowing anything about a topic.
Using traditional models, an ad agency's commission was derived by totaling the advertiser's outlay for time and space and paying the agency _______ of the total
A) 6.5 percent B) 13 percent C) 15 percent D) 30 percent