Saturn car company started a trend with its value pricing strategy of giving customers one price and one price only. The Saturn Web site gave detailed price information without the need for or involvement of a salesperson
What pricing objective did Saturn use?
Saturn used the customer satisfaction pricing objective. Saturn recognized that many people hate to buy new cars because they may feel the dealers are untrustworthy. The objective was not only to satisfy customers but also to generate a new breed of car salespeople who used low-pressure sales tactics and promised customer satisfaction and long-term service.
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Departmentalized, single-story retail establishments that offer food and nonfood items, mostly on a self-service basis are called:
A) Specialty retailers. B) Supermarkets. C) Convenience stores. D) Discount retailers. E) Hyper markets.
When consumers are unable to judge the quality of a product through examination or prior experience, they usually do which of the following?
A) Make a price-quality inference. B) Depend on an internal reference price. C) Assess the fair price. D) Experience an assimilation effect. E) Experience a price-placebo effect.
The primary purpose of the lead in a press release is to ________
A) establish the intense tone of a written piece and gain emotional appeal B) show a reporter why the information is relevant to a specific audience C) explain where a connector can find additional information about a story D) provide extensive details to a connector in the inverted pyramid format E) summarize the main arguments of the written piece in a brief phrase
Which of the following is consistent with McGregor's Theory Y management style?
a. Workers are concerned only about satisfying lower-level needs. b. Workers are motivated best by extrinsic incentives. c. Management exercises strong control with little emphasis on the individual. d. Management strives to balance control and individual freedom.