Answer the following statement(s) true (T) or false (F)
1. One of the conditions for conflict to arise is that the disagreement must be ongoing rather than a singular occurrence.
2. Frederick Taylor viewed conflict as a threat to managerial authority and a waste of time.
3. Conflict can be viewed as a positive factor in an organization.
4. Cultural values create a social environment that encourages members to select some behaviors over others.
5. Goal compatibility is a source of organizational conflict.
1. True
2. False
3. True
4. True
5. False
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To meet or exceed customers' expectations, marketers must
A. empower customers to meet their own expectations. B. determine what those expectations are. C. know how often consumers buy their products. D. know where customers live. E. recognize that expectations are tangible.
Select the true statement concerning test marketing.
A. Test marketing is simply an extension of the screening and developing stages. B. Test marketing should be conducted after all the marketing mix variables have been finalized. C. Test marketing is a limited introduction of the product in areas chosen to represent the intended market. D. If the product is successful in the test market, then it is ensured of success upon total introduction. E. Large corporations usually launch test-marketing efforts in one small area at a time.
Under a traditional comprehensive health insurance, long-term health care coverage generally pays for
A) only skilled nursing care required by an illness or injury. B) only skilled nursing care required by injury. C) all nursing care including care which is primarily custodial. D) only personal and custodial nursing care.
_____ advertising is designed to enhance a company's image rather than promote a particular product.
A. Publicity B. Institutional C. Pioneering D. Selective E. Image