According to the book, media literacy refers to the ability to access and process:
a. newspapers, magazines, radio, and television
b. fictional books and academic books
c. video games and social media content
d. all of the above
d. all of the above
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Which of the following is a relational factor that influences a person's expectations?
A. levels of attraction B. reputation C. cultural norms D. social functions
The Toyota Prius is a hybrid in the automobile market. Toyota advertisers want the hybrid-lovers of America to invest in this brand of automobile. The action goal of persuasion in the advertising campaign is to obtain
A) continuance. B) deterrence. C) discontinuance. D) agreement. E) adoption.
The rate at which someone visits a Web site to learn more because of an Internet ad is called:
a. the CPM Rate. b. the “clickthrough rate.” c. viral marketing. d. the demographic rate.
Significant discrepancies in ratings services findings point to flawed methodology or execution
Indicate whether this statement is true or false.