Which treatment of unsatisfactory responses is particularly attractive for business and industrial marketing surveys where the sample sizes are small and the respondents are easily identifiable?
A) returning to the field to get better data
B) recoding unsatisfactory responses
C) discarding unsatisfactory responses
D) assigning missing values
A
You might also like to view...
For years, Coca-Cola Corporation did not enter India since the government wanted some kind of disclosure of their trade secrets
Why are trade secrets so important and what happens if a licensee or a government gains access to the licensor's trade secret?
To increase customer loyalty, 2Wheels wants to start a club for its dedicated customers, but wants to make sure that only members who want to participate in activities join the club. What can it do to ensure this?
What will be an ideal response?
When Sony introduced the world's first high-definition television to the Japanese market in 1990, it was priced at $43,000. This helped Sony to scoop the maximum amount of revenue from the various segments of the market
The price dropped steadily through the years — a 28-inch Sony HDTV cost just over $6,000 in 1993, but a 40-inch Sony HDTV cost only $450 in 2014. What pricing strategy did Sony use here?
What is the difference between structured program training and on-the-job training?
What will be an ideal response?