The primary purpose of branding is to
A. identify a product.
B. prevent competitors from stealing product ideas.
C. enhance package design.
D. boost customer satisfaction.
E. increase quality.
Answer: A
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Indicate how each event affects the elements of financial statements. Use the following letters to record your answer in the box shown below each element. You do not need to enter dollar amounts. (Note that "Not Affected" means that the event does not affect that element of the financial statements or the event causes an increase in that element that is offset by a decrease in the same element.)Increase = IDecrease = DNot Affected = NAOn December 31, Year 1, Briand Co. paid cash and recognized interest expense on bonds it had issued at 98 on January 1, Year 1. The company uses the effective interest method to amortize bond discounts and premiums. AssetsLiabilitiesEquityRevenuesExpensesNet IncomeStmt of Cash Flows???????
What will be an ideal response?
Which of the following is a correct statement regarding organizational buying behavior and consumer buying behavior?
a. Consumer transactions are usually much larger than organizational transactions. b. Organizational buying is more frequent than typical consumer purchases. c. Organizational buyers that need specifications are more concerned than consumers about quality and service. d. Organizational buyers usually seek less information than consumers. e. In large companies purchase decisions are usually made by one person.
A customer service manager at a retail clothing store has collected numerous customer complaints from the forms they fill out on merchandise returns
To analyze trends or patterns in these returns, she has organized these complaints into a small number of sources or factors. This is most closely related to the ________ tool of TQM. A) quality loss function B) cause-and-effect diagram C) scatter diagram D) histogram E) process control chart
Deja is CEO of Elite Feet, a shoe company that caters to a high-end market, she knows that her clientele will be impressed if the company develops socially responsible programs and that doing so is good for the environment and for the company. She is unsure what she needs to do to start the program and comes to you for advice. What are the three primary things Deja will need to do to have an effective socially responsible program at Elite Feet?
A. She needs to be totally committed along with the rest of the top management of the company; in addition, she should plan the program carefully and appoint a capable director to implement the program. B. She should research programs that other shoe companies do and copy them. C. She should make sure the employees are totally committed to the program before it is implemented and audit their performance regularly to be sure they are following through on program goals. D. She should ensure that the program is relevant, modern, and has many aspects that can be used to promote the company and develop a following.