Distribution requirements planning (DRP) is also referred to as ______.
a. distribution resource planning
b. distribution replenishment planning
c. distribution replacement planning
d. distribution retail planning
a. distribution resource planning
You might also like to view...
Consumers of the final goods and services are involved in B2B trading.
Answer the following statement true (T) or false (F)
Which of the following is NOT true about the two-step process by which mass communications affect personal attitudes?
A) The influence of mass media is mediated by opinion leaders, people whose opinions others seek or who carry their opinions to others. B) The influence of mass media on public opinion is not as direct, powerful, and automatic as marketers have supposed. C) The two-step flow supports the notion that consumption styles are primarily influenced by a trickle-up or trickle-down effect from mass media. D) People interact primarily within their own social groups and acquire ideas from opinion leaders in their groups. E) Two-step communication suggests that mass communicators should direct messages specifically to opinion leaders and let them carry the message to others.
Claire has just told her best friend, "I'm so glad I bought the Samsung Galaxy S5 rather than those other smartphones I was considering. Look at this incredible display, and the battery stays charged forever." Which stage of the consumer purchase decision process does Claire's conversation identify?
A. problem recognition B. alternative evaluation C. information search D. purchase decision E. postpurchase behavior
Which of the following is most likely a true statement about generational groups in the United States?
A) The Millennials account for nearly half of all discretionary consumer spending in the United States. B) The Generation Xers are the most educated generation to date. C) The baby boomers comprise the poorest segment of the population. D) The Generation Xers form the largest segment of the population. E) The Millennials are the most financially secure generation.