When cultures come in contact with no shared language they may develop a new language composed of a mixture of languages. This is known as ______.
A. Esperanto
B. Indo-European
C. Nostratic
D. pidgin
D. pidgin
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A campaign uses paid media to raise awareness which in turn garners earned media. Do either or both of these yield a measurable outcome? Explain with examples.
What will be an ideal response?
Answer the following statement(s) true (T) or false (F)
1. A mass audience and a niche audience are the same thing. 2. Each person is a member of only one niche market. 3. Once a media business starts attracting a specific audience, it will sell access to this audience to different advertisers. 4. Ethnic background is a characteristic of demographic segmentation. 5. The VALS typology is a type of psychographic segmentation.
Employees who work together in physical environments
a. tend to resent their colleagues who are allowed to work remotely. b. have been shown to have better performance and higher job satisfaction. c. are often discouraged from making friends by their employers. d. are usually less creative than employees who work alone.
Your textbook explains three goals of informative speaking. In an essay, identify these goals and explain how each can be effectively accomplished by being "audience-centered."
What will be an ideal response?