A logical organization leads to a coherent marketing research report
Indicate whether the statement is true or false
TRUE
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Which of the following uses a customer-centered "sense-and-respond" philosophy rather than a product-centered "make-and-sell" philosophy?
A) market segmentation B) the production concept C) the marketing concept D) the inside-out perspective E) marketing myopia
Karen wants to complete an annual assessment of her organization’s ethics performance over the last year and to establish a benchmark so she can design an ethics training seminar for the first of the year. She wants to know mostly about the behaviors of upper management in her company. Which of the following would be her best choice?
a. Administer the popular “Ethical Climate” survey to employees in the company. b. Administer the popular “Corporate Ethical Values” survey to employees in the company. c. Administer the popular “Ethical Culture” survey to employees in the company. d. Have employees assess, in a quiz, the company’s performance based on its code of ethics.
The establishment of new facilities from the ground up is known as
A. gray market trade. B. exporting. C. cross-border acquisition. D. international entrepreneurship. E. greenfield investment.
Hard quotas:
A. systematically favor women and minorities in hiring and promotion decisions. B. are a concerted effort by an organization to actively expand its pool of applicants so that no one is excluded because of past or present discrimination. C. represent a mandate to hire or promote specific numbers or proportions of women or minority group members. D. are a commitment to treat all races and both sexes equally in all decisions about hiring, promotion, and pay.