Give an example of how some cultural groups may rejoice in their exclusivity.
What will be an ideal response?
Certain clubs or organizations may have secret ways of communicating that are
concealed from everyone but their members, like a secret handshake.
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We generally remember less than 50 percent of a message immediately after we hear it
Indicate whether the statement is true or false
Not every speech needs a title; however, a title is necessary in all of the following situations except
A. when there is to be advance publicity. B. when there is a printed program. C. when the audience will be mystified. D. when the speaker is going to be formally introduced.
High levels of fear lead to avoidance lead to defensive avoidance, but low levels are not enough to induce attitude change. The U-shaped reaction is known by the term ________
a. biased processing b. pleasure-pain principle c. latitude of rejection d. the boomerang effect
According to Public Relations Society of America, which one of the following is NOT needed to ensure the success of campaigns?
a. objectives that are measurable b. objectives that relate to audiences c. objectives based on research d. objectives that can be judged on return on investment