________ is a necessary condition of high performance because it contributes to good long-term relationships with employees, customers, and the public.
A. Ethical behavior
B. Emotional behavior
C. Cognitive behavior
D. Physical behavior
E. Mental behavior
Answer: A
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Which of the following offers data and other information in the report, without analysis or recommendation?
A) Indirect reports B) Long reports C) Proposals D) Analytical reports E) Informational reports
Answer the following statements true (T) or false (F)
1. It is not always easy for leaders to articulate why an organization should change. 2. Once a gap analysis is performed, it is fairly straightforward to decide how the organization can reach the desired future state. 3. Beckhard and Harris’s model focuses heavily on the process of change. 4. In Duck’s stages, preparation requires all organizational leaders to be aligned so the change plan will succeed. 5. The GVV model suggests a three-part model: clarification and articulation of one’s values, post-decision-making analysis and implementation plan, and the practice of speaking one’s values and receiving feedback.
You are a product manager for a manufacturer of trampolines. You have determined that the trampoline is in the maturity stage of the product life cycle. To keep your product from entering the decline stage, you should:
A. use promotion to increase primary demand for trampolines B. abandon peripheral target markets for trampolines C. raise the price of your trampolines because customers are not price sensitive in this stage D. eliminate all unnecessary marketing expense E. promote trampolines heavily to dealers and customers
Brand name, product characteristics, packaging, and labeling are some of the ______________ marketing mix variables to standardize for international markets.
A. most difficult B. most urgent C. easiest D. most expensive E. most culturally sensitive