Correlation scores range between
a. 0 and 1
b. 0 and 10
c. 0 and 100
d. 1 and 10
e. 1 and 100
a. 0 and 1
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Gross rating points (GRPs) are found by doing which of the following?
a) Contacting the Federal Communication Commission b) Multiplying a station’s reach by its average frequency c) Searching databases of one of the many reputable GRP firms d) GRPs are promotional hyperbole, with no standard way of finding them
Being in a small group carries the same amount of ethical responsibilities as any other communication interaction
Indicate whether the statement is true or false
Marcus decides that he wants to give a persuasive presentation on the topic of blood donation; however, he has never donated blood himself and doesn't plan to participate in upcoming blood drives. Marcus failed to consider what aspect of topic selection?
A. Consider your audience. B. Consider the occasion. C. Consider your experiences and interests. D. Consider current events.
A successful persuasive speaker expresses emotions by letting feelings surface
naturally during a speech. Indicate whether the statement is true or false.