Measurement is:
A. identifying variables as independent or dependent.
B. collecting data through a questionnaire, or counting the number of instances a particular event occurs.
C. everything the researcher does to arrive at the numerical estimate.
D. the same as evaluation.
E. the same as interpretation.
Answer: C
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Two teams were given a common goal. Jane led the first team, whereas the second team had no leader. Jane was confident as she was experienced in the field:
she analyzed the project, applied her knowledge, and implemented her own strategies. Jane tried to work on a number of group assignments on her own and also tried to hog the limelight. The second team worked together to build knowledge and develop strategies. When it was time to analyze the outcome of the project, the second team was clearly more effective and efficient than the first. What was the reason behind this, and how could Jane's team be more efficient? a) By maintaining a shared-interest relationship; by keeping common tasks among coworker b) By performing correctly at work; by keeping common tasks among fellow workers c) By possessing required skills and abilities; by maintaining a shared-interest relationship d) By receiving guidance and support from the mentor; by possessing the required skill set
Bridging ties are the ties that connect several weak ties to one another to create one strong tie group.
a. true b. false
“According to the Bureau of Labor Statistics, the demographics of advertising, marketing and public relations jobs in the U.S. indicate that 8.7% are African-Americans/Blacks and 15.3% are Hispanics/Latinos. This compares to the demographics of the U.S. population that is 14% black and 17% Hispanic, for the same period.” What does this information suggest about the field of PR? How might these statistics impact the success or failure of an organization’s PR campaign?
What will be an ideal response?
The mass media workforce makes up less than what percentage of the adult population in the United States?
a. 1% b. 5% c. 10% d. 25%