Jenny was sitting in class on a gorgeous Friday afternoon, thinking about the weekend trip she was leaving for right after class. As a result, she was having trouble focusing on the professor's lecture
What listening barrier was Jenny experiencing?
a. information overload
b. receiver apprehension
c. personal concerns
d. outside distractions
c
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Which of the following is NOT a benefit of programming local news?
a. exclusivity of product b. brand-building c. cost containment d. revenue enhancement e. limited local inventory
Most people are more deeply influenced by one clear, vivid personal example than by an abundance of statistical data.
Answer the following statement true (T) or false (F)
Most words have both connotative and denotative meanings
Indicate whether this statement is true or false.
Amazon allows people to post reviews about a product they have purchased. This, also often found on individual blogs, impartial sites, wikis, and social networking sites, is known as __________
A) person-to-person word-of-mouth public relations B) person-to-person word-of-mouth advertising C) person-to-the-masses word-of-mouth advertising D) experiential word-of-mouth communication E) consequential word-of-mouth communication