Frequent use of words and phrases as you know, kind of, really, and well characterize powerless language
Indicate whether the statement is true or false
True
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You want to see if fear appeals in an anti-smoking announcement reduce young people's likelihood to start smoking. You create two ads, one with fear appeals and one without, and measure likelihood to smoke, to see if it changes
Likelihood to smoke, in this case, is the a. Dependent variable b. Operational variable c. Independent variable d. Control variable
Through what media outlet did Patrick Doyle, president of Dominoes, publicly apologize to consumers following the launch of the "Stomach-Turning Video"?
A) Facebook B) Twitter C) MySpace D) LinkedIn E) YouTube
An advertisement designed to sell soda to a young, hip audience would be called ______ advertising.
A. targeted B. zoned C. rated D. contracted
Which media-effects theory assumes that most people receive much of their information and are influenced by the media secondhand, through the personal influence of opinion leaders?
a. The bullet model b. Uses and gratifications theory c. The multistep flow model d. Social learning theory