What are some of the barriers to effective organization change?
What will be an ideal response?
Deep organization change, especially attempting to change the culture, is very difficult to accomplish. It is often difficult to convince others that change is necessary, especially when an organization is doing well. Knowledge of how to plan and implement organization change is limited. Implementation doesn’t always proceed as planned. Some people sabotage the process. Some people resist the process. The goals are not sufficiently clear. Change, by its very nature, is messy.
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Writing an effective performance review requires
A) evaluating all employees consistently. B) knowing all employees will react negatively to criticism. C) following the job description. D) a focus on improvement, not on what the employee does well. E) a focus on what the employee does well, minimizing potential areas of improvement.
Which of the following is NOT true of reference groups?
A) Reference groups do not carry the weight of authority. B) Consumers look to reference groups to guide their buying behavior. C) Individuals use reference groups to anchor their own beliefs and attitudes. D) Reference groups are familiar to consumers. E) Reference groups are not a recent phenomenon.
Which of the following significantly enhanced the effect of the WOM campaign used to promote Latte Lite for Dunkin' Donuts?
A) BzzAgent used the WOM campaign in all of the major markets served by Dunkin' Donuts to drive national sales of the new product. B) Volunteers working for BzzAgent tested the new product and provided valuable feedback before it was sold in control markets. C) BzzAgent established clear objectives and tactics for the WOM campaign and implemented a system for measuring the results. D) BzzAgent combined WOM with radio advertising to saturate control markets with information about the new product. E) Information packets about the new product were provided to BzzAgents to be distributed to customers at point-of-purchase kiosks.
Which of the following is a psychological attribute that affects consumer choices?
A. lifestyle B. occupation C. perception D. gender E. education