Hearing, understanding, remembering, interpreting, evaluating, and responding are the six components that combine to form what process?
a. communicating
b. listening
c. hearing
d. cognition
Answer: b. listening
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The Values Attitudes and Lifestyles (VALS ™) framework has two dimensions:
a. primary motivation and secondary motivation. b. resources and relationships. c. primary motivation and resources. d. attitudes and opinion.
The Frankfurt School
a. included a group of intellectuals who helped focus scholarly attention on the role of the mass media in modern societies. b. critics' analytical work was called critical theory. c. was the name of the university where Karl Marx developed ideology theory. d. scholars' analytical efforts looked at "the culture industry." e. All of the above.
In Toulmin's Model of Argument, a reservation indicates that, under certain circumstances, the claim might not be warranted or true
Indicate whether the statement is true or false
When preparing and using presentation aids, speakers should always
a. consider whether charts and graphs distort the meaning of important information. b. cite sources of important information presented. c. alert audiences to visual images that have been altered to convey a point. d. all of the above.