Firms that have a triple-bottom-line orientation measure success by their financial successes, how they contribute to their communities, and how they ________.
A. create sustainable business practices
B. maintain relationships with channel partners
C. interact with customers
D. expand into overseas markets
E. develop new business
Answer: A
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a. our heritage and family history *b. our own group identification c. the region of the world we grew up in d. our social economic status
Which of the following would help prevent marketing mistakes in evaluating international market opportunities?
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Fried Food, Inc, operates a commercial frying plant, discharging pol¬lut¬ants into the air. Greg reports the violations to the Environmental Protection Agency. Greg
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Under the Rights Theory, who holds the responsibility for protection of rights?
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