Investors who specialize in the debt or equity of distressed firms are called:
a. speculators.
b. arbitrageurs.
c. bottom dwellers.
d. vulture investors.
D
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Using the hierarchy of effects model to develop conviction for a particular product or brand, the best creative message strategies to use would be:
A) affective B) cognitive C) conative D) corporate
Which of the following is a source of conflict that occurs when one person differs with another based on how he or she feels about that person?
A. competition for supremacy B. differences over goals and priorities C. differences over facts D. personalities
The Premier of Ontario, as of this writing, is a man named Ernie Eves. To capitalize on his notoriety, a hardware company in London, Ontario begins marketing "Eunie's Eavestroughs – Premier Quality". Mr. Eves is not amused
What can he do about this? A) Nothing. Such is the price of fame. B) Nothing. The public would not be likely to think that he has endorsed the product. C) He may obtain an injunction to prevent the company from using his name. D) Nothing. This is an issue of trade mark law, and Mr. Eves has not registered his name as a trade mark. E) Nothing. There is nothing offensive about being associated with a hardware product.
Stella accepts a job as vice president for human resources at a technology startup. She discovers that the startup believes that teamwork is so important that it plans to award all raises and bonuses by splitting them equally within a team rather than presenting them to individual employees. What action should Stella take regarding this plan?
A. Cancel the plan because under it, opportunistic employees will do little or no work. B. Make sure the plan goes into place only after the company has corrected information asymmetry. C. Expand the plan by allowing teams to make hiring decisions and eventually firing decisions as well. D. Interview new candidates extensively to avoid adverse selection.