Bagles RUS is expanding into a high-growth suburban area. To promote business and lure customers from the competing Wer Bagel store, they are considering offering a free dozen bagels to the first 50 customers or radio advertisement
The payoff for Bagels RUS is given in the table below. What is Bagels RUS' (X) best strategy?
Y1 Y2
X1 3 6
X2 2 -2
A) X1
B) X2
C) Y1
D) Y2
E) None of the above
A
You might also like to view...
Target audience-centered marketing means that the organization might undertake
a. a change in the value proposition (product, service or idea itself) b. a change in organizational goals c. increase use of multiple advertising or communication strategies to reach its audiences d. focusing more advertising on the organization's single primary audience e. a reduction in research to allow more money in promotion
What is used to identify and distinguish the source of a service rather than a product?
A. sales mark B. trademark C. service mark D. intellectual property
Activities following a node
a. can begin as soon as any activity preceding the node has been completed. b. have an earliest start time equal to the largest of the earliest finish times for all activities entering the node. c. have a latest start time equal to the largest of the earliest finish times for all activities entering the node. d. None of the alternatives is correct.
Yield management pricing refers to
A. controlling the production of products based upon seasonal demand. B. charging different prices to maximize revenue for a set amount of capacity at any given time. C. offering significant price discounts to wholesalers who agree to purchase products in advance for a period of a year or more at a time. D. deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that they will buy other products as well. E. charging the same prices during different times of the day or days of the week to reflect variations in supply for the service.