An ideal response will:
1, Discuss the significance of proper sampling techniques.
2, Explain that the Literary Digest used two of the biggest available list of names, telephone books and motor vehicle records, in order to conduct its poll. These lists prevented the poll, taken in the midst of the Great Depression, from being representative of the voting universe as it represented only those with above-average incomes. Sampling techniques should be based on representative accuracy, not solely on number of responses.