The rise of mobile communication has some obvious implications, such as the need for websites to be mobile friendly. Increasingly, users expect websites to be mobile friendly, and they're likely to avoid sites that aren't optimized for mobile. As mobile access overtakes computer-based access, some companies now take a mobile-first approach, in which websites are designed for optimum viewing on smartphones and tablets rather than conventional PC screens. Another successful approach is creating mobile apps that offer a more interactive and mobile-friendly experience than a conventional website can offer. Just as with social media, the changes brought about by mobile go far deeper than the technology itself. Mobile changes the way people communicate, which has profound implications for virtually every aspect of business communication.