Values are relatively long-lasting ideas that guide our behaviors. Values are relatively broad
categories of perceptions like religion, athleticism, or materialism. Attitudes are evaluative opinions
about ourselves, others, events, ideas, or objects. Values are reflected in attitudes. Beliefs are
convictions in the truth of something that cannot be absolutely proven (e.g., the conviction that some
higher being exists). Based on interconnections between attitudes, beliefs, and values, our self-concept
develops over time.