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Business - Marketing, Pre Quiz 6

1
Calhoun Produce, a ____, takes possession of truckloads of tomatoes, arranges for storage, and transports them to auctions to be sold
2
Uniform delivered pricing is most often used when
3
A company engaging in global marketing must standardize all elements of the marketing mix everywhere in the world
4
When a researcher combines the "Strongly Disagree" and "Disagree" responses on a Likert scale item to a single "Strongly Disagree/Disagree" percentage, the researcher is using ____
5
What should Tim McDern recommend to his senior managers?
6
The dominant and controlling member of a marketing channel is called the channel captain
7
Name three Best Practices for Social Mobile Marketing
8
Which of the following is true about E-commerce?
9
People with strong economic needs will consider only price in a purchase situation.
10
Which type of t-test is appropriate to test the following hypothesis? H: The number of employees who commute to work is greater than ten
11
Privacy on social networks:
12
The reorder point depends on the orders in-house at that time
13
Which of the following provides a uniform marketing vision for the firm and is the basis for internal communications?
14
Joe will act in a way that is (1) for him because Joe is a (2). It is (3) that he will buy the bat. If Joe bought the bat, it would be an example of (4).
15
Describe the tensions that are routinely found between creatives and managers within agencies. Give several examples. Be specific and concrete. Then discuss why these are so commonly found in the world of advertising
16
Marketers have so far found few ways to integrate apps into their marketing strategies
17
Which of the following completes the statement, ‘______ approaches slice up the market based on personality, motives, lifestyles, and attitudes and opinions.’?
18
In multiple regression, if the overall null hypothesis is rejected, we know which specific coefficients (βis) are nonzero
19
Which of the following statements describing Nielsen SCANTRACK is NOT true?
20
Heritage Brick's marketing manager is setting her pricing policies to "increase market share to 8 percent." Her pricing objective seems to be
21
Field workers are generally paid an hourly rate or on a per-interview basis
22
How can you make a good first impression in an interview situation?
23
Business buyer behavior refers to the ________
24
As an example of controllable elements, Kraft has changed Oreos to suit particular countries. How are consumer tastes and expectations regarding Oreos addressed in China and Venezuela? In China, Oreos are _______________; in Venezuela ______________ is used.
25
A research report's ________ contains material that is too complex, too detailed, or otherwise inappropriate for the main sections of the report
26
The ________ can be used to inform prospective buyers about the benefits of the product.
27
Contests and sweepstakes fall under the category of promotions known as special events
28
In general, most sales presentations follow the sequence of stages in the AIDA model.
29
Deal analytics utilize _____ to access and analyze data on past customer behavior, cross selling opportunities, and demographics to identify areas of opportunity and high interest to a customer.
30
Meghan recently took her parents to a gourmet restaurant for their 25th wedding anniversary. The evening was exceptional, with everyone receiving the utmost in terms of quality and value. However, when reflecting on the experience the next day, Meghan decided that she was not fully satisfied. Why might this happen?
31
Robert was running low on cash when he went to buy his marketing textbook on the first day of class. Luckily, the bookstore accepted his VISA card, so the bookstore created ________ utility for Robert.
32
Answer the following statement(s) true (T) or false (F)
33
Customer value propositions should be specific with respect to tangible outcomes
34
Which of the following is NOT one of the rules for delivering a good oral presentation?
35
Explain joint ownership with an example. What are its advantages and disadvantages?
36
Refers to data not gathered for the immediate study at hand but for some other purpose
37
measured through lifetime value, loyalty and customer interactions
38
There is little or no difference between wholesalers' customers and retailers' customers
39
Thad cared little about whether he bought Bingo or Bango detergent. Both brands seemed almost exactly the same, and there was little information to distinguish the two. His problem is most likely
40
What does the purchasing power parity (PPP) measure?
41
The statistical procedure that produces predictions with the lowest sum of squared differences between actual and predicted values in a regression equation is called:
42
What is most likely to happen when inflation increases?
43
A danger to a retailer with a very high financial leverage is _____
44
Today, retailers like Walmart, Home Depot, and Kroger dictate to their suppliers all of the following except
45
__________ purchases are based upon loyalty to a particular brand or product
46
The label on a carton of ice cream in a local retail shop read, "Attention Diabetics: Contains carbohydrates naturally occurring in milk, does not contain sucrose". This is an example of _____ and would be important to people who are concerned about maintaining the right blood sugar levels.
47
Apple saw a huge drop in the sales of its iPhone 6s when they launched the iPhone 7. This situation exemplifies _________________, that is, when a new product cuts into the sales of existing products within the same company.
48
Which of the following is additional compensation that is periodically awarded to employees on the basis of their performance?
49
In Latin America when invited to a dinner party, arriving at the specified time indicates
50
Carla, a team leader in charge of customer relationship management, is planning strategies to improve the profitability of her firm's least profitable but loyal customers
51
Especially for marketers with new products or services, IMC is needed because
52
Compare the three distribution strategies that producers use, providing examples of products for each type of distribution
53
McMann and Young advertising agency has been hired by Broadway Bicycles, Inc to assist with advertising and promotions for a chain of bicycle stores in Vermont. The agency has agreed that a certain level of awareness and interest in Broadway Bicycles will be generated in order to gain the sales results the company desires, and they have agreed to be paid accordingly. This is called
54
 <img src="https://sciemce.com/files/4/ppg__rrrr0713191038__f1q485g1.jpg" alt="" style="vertical-align: 0.0px;" height="222" width="628" /> Figure 5-6AWhich type of auction does Figure 5-6A above represent?
55
Which of these sampling frames is most likely to produce the largest noncoverage bias problem?
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