Quiz Facts 10- Business - Marketing

How long is a product life cycle? What determines its length?

Today's direct marketers use databases to deliver their offerings through personalized communications to small target groups or even individual customers

3

Birgit likes to eat healthy foods. She recently visited Bed Bath & Beyond to purchase a high-speed blender to make smoothies, soups, sorbet, and other whole food-based recipes. Birgit compared several brands such as the Ninja Professional ($125), Vitamix ($300), and Kitchen Aid Classic ($80). Birgit decided to purchase the Ninja Professional and was pleasantly surprised at how well it blended spinach, apples, cucumbers, soy milk, and ice when making her morning green smoothie. She made her choice because of the _______ value of the Ninja but was then thrilled when she received more value than she expected from its performance.

4

Both a manufacturers' agent and an industrial distributor may be used when the organizational marketer wishes to cover a larger geographic area but does not maintain a sales force.

5

Manufacturers' representatives, distributors, and retailers are considered resellers.

6

After locating potential customers using industrial classification systems such as NAICS, the next step for the business marketer is to make the purchase

7

A sample bias exists when the results of a sample show a persistent tendency to deviate in one direction from the true value of the population parameter.

8

Statistical methods that permit the study of three or more variables at the same time are called ______ statistical analysis

9

Customers form opinions of the entire company or department based on their interactions with the service desk.

10

Featuring exclusive national brands that are not available at competing retailers is a way of generating consumer interest in a retailer

11

A local newspaper published an article about Pluto Inc.'s latest line of shoes. The shoes were made with used clothing sourced from households across the country. The article also included select photographs and offered consumers a "sneak peek" into the manufacturing process. This form of nonpersonal marketing communication is known as

12

Which of the following is FALSE regarding rebates?

13

Comparative advertising is also known as ________ advertising

14

All budgeting is dependent on a time frame or schedule

15

Attracting new customers is about how many times more costly than selling to and servicing existing customers?

16

Gatorade successfully used a ________ strategy when it introduced a group of lower calorie options called Gatorade G2.

17

The attention step is important to triggering a print ad's boom factor and may be accomplished with large headlines, dynamic visuals, or vibrant colors.

18

________ comprises the particular skills, abilities, and processes an organization has developed to create and manage close customer relationships

19

Which of the following is Giant Beanstalks' upstream partner?

20

The international ____________________, usually represented by an advertising agency, encodes the message into words and images

21

Verbal images are usually stored in both the left and right sides of the brain, while visual elements tend to be stored in the left side of the brain only

22

Which of the following is FALSE with respect to the seven-step biomimicry process? The seven-step process:

23

Databases make the creation and management of a useful connector list easier, but they

24

Describe the objective and subjective measures that can be used to evaluate a salesperson's performance. When should each be used?

25

Explain the concept of geodemographic targeting and how it is being used in today's marketplace

26

Define cross-promotion. Explain why is it used. Give examples of cross-promotion

27

Under rent control, landlords cease to be responsive to tenants' concerns about the quality of the housing. Why is this?

28

Distinguish between the FCB grid and the Kim-Lord grid.

29

In which type of technology does the consumer request information from a Web page and the browser then determines a response?

30

Magnira Inc, an equipment manufacturing company, designs precision cutting blades that can be used for various applications. A recent project required Magnira Inc to work closely with a surgical tools manufacturing company to manufacture a stapler that staples closely, which would help ensure less traumatic procedures and quicker patient recoveries. This is an example of the:

31

Which of the following are often described in terms of a separate plan for a worst-case, best-case, and expected-case performance against the forecast?

32

In the context of consumption controversies, which of the following statements is true of overeating?

33

Airlines, hotels, and car rental firms are not very good at varying prices in response to the price sensitivity and needs of different market segments

34

A common criticism of the marketing system is that intermediaries ________

35

Salespeople must be _____ when handling disagreements between members of a buying group.

36

Suppose marketers want to use product differentiation and market segmentation strategies. What question should they ask when considering the potential for cannibalization with these strategies?

37

The person who leads and manages the focus group session is called a facilitator

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Quiz Facts 10- Business - Marketing

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