Business - Marketing. Helping Quiz 8

1

The _________ depicts active listening as a hierarchical, four-step sequence of sensing, interpreting, evaluating, and responding

2

BlendMate, a firm that manufactures high-end blenders, donates $10 per blender sold to a local food bank. This is a form of corporate social responsibility.

3

When the Twin Six Cafe provides gourmet menu options to its customers as well as impeccable service that includes allowing customers to hand-select their own cuts of meat, ________

4

The ________ is the most popular form of attitude scale because it is easy for researchers to prepare and to interpret, and simple for consumers to answer

5

In which type of motivational conflict must a consumer choose between two attractive alternatives?

6

________ means adjusting the marketing strategy and mix elements to each international target market

7

The growth of the Internet caused many traditional companies to ________ in response to customer demands and a changing marketplace

8

The selling team should always refuse nibbling requests from the buyer after a contract has been signed.

9

Roomba is the ____ of the robotic vacuum cleaner made by iRobot.

10

In ________, one party agrees to purchase goods and services with a specified percentage of the proceeds from the original sale, and this party can fulfill the obligation with any firm in the country to which the sale is being made.

11

If at the end of an administrative hearing of an FTC case, the judge feels a violation of the law has taken place, the judge issues a:

12

RedboxMovie DVD sales represent a $16 billion market, and rentals make up another $7.5 billion. Naturally, production studios would prefer consumers purchase DVDs rather than rent them. Production studios like Twentieth-Century Fox, Warner Bros, and General Electric refused to sell new releases to Redbox, a DVD vending machine company, until almost a month after new releases arrived in stores. Redbox, the ubiquitous DVD rental red kiosks found in- and outside of convenience stores, grocery stores, drugstores, fast-food restaurants, and Wal-Mart, is cutting in on production companies' profits. These studios are tangled in lawsuits with Redbox. Sony, Paramount, and Lionsgate, on the other hand, permit distribution through Redbox, and Disney allows third-party distribution to

in Business

Redbox. With more than 20,000 kiosks now in operation, Redbox ranks fifth in DVD rental revenues, which is impressive considering the rental fee is only $1.00. But Blockbuster is trying to steal vending market share by allowing NCR Corporation, known for ATM machines, to license its name to place Blockbuster Express kiosks in similar types of locations.Refer to Redbox. Redbox offers DVDs from several production studios, such as Disney, Sony, and Paramount. Consumers just have to rent from Redbox instead of obtaining the DVD from the various production studios if they want a children's movie from Disney and an action movie from Paramount. Thus, one kiosk provides _____ for both consumers and the production studios.

A. contact efficiency
B. integration
C. synergy
D. distribution efficiency
E. distribution intensity

13

Which of the following statements is true of order-takers?

14

Imagine you are shopping for a specific item (such as a sweater, a toaster, etc.). What type of general merchandise retailer will you first seek? Using a specific item, select one type of general retailer, and in broad terms, describe the breadth and depth of its merchandise, the level of anticipated customer service, and general pricing.

15

All of the following are ways listed in your text that customers engage with brands via social media except

16

If everything else is equal, a system produces service more effectively and more efficiently

17

The agency that monitors advertising on food packages and advertisements for medicines is the:

18

The U.S. Bureau of Labor reports that employment for marketing research analysts is expected to grow much faster than the average for all occupations. Why is this?

19

Choosing to interpret different stimuli in different ways, often ignoring some factors while enhancing others, is known as:

20

__________ refers to presenting one of two equivalent value outcomes either in positive or gain terms or in negative or loss terms.

21

What is a P.E.S.T analysis? What are the factors studied in a P.E.S.T analysis?

22

Reilly's law and Huff's law are examples of what type of computer site-selection model?

23

Because cloud apps are free, they are used primarily by individuals instead of companies and organizations.

24

In considering that "a reporter is a reporter," media-savvy public relations practitioners know that ________

25

As a traditional agency grows and takes on more clients, the account supervisor appoints account executives to serve as individual contacts with the various clients and their accounts

26

The primary reason for the success of PetSmart may be that the company has:

27

Currently, vendors specializing in CRM and SRM systems tend to provide lower levels of functionality in their chosen areas than do ERP vendors

28

Anna is often surprised when she goes to other countries to learn that people do business so differently. In meetings, for instance, Anna is used to getting straight to the point and addressing any relevant issues. However, she has learned that in many countries businesspeople take the time to first make small talk and ask about the family before finally getting down to business. To Anna this seems to make the meetings unnecessarily long and wastes valuable time. These cultural differences seem strange to Anna because she is relying on her

29

Advertising is probably the most criticized of all micro-marketing activities.

30

In a balance-of-payments record, the current account is a record of direct investment, portfolio investment, and short-term capital movements to and from countries.

31

Break-even analysis refers to

32

In a continuous advertising schedule, an equal or relatively equal amount of ad dollars are invested throughout the campaign

33

Limited exporting may not occur if a firm makes little or no effort to obtain foreign sales.

34

Which of the following are characteristics of Defined Contribution Plans?

35

Salespeople should not only evaluate each sales call individually but also look at which activity leads to desired outcomes and at what rate.

36

Prior to a press conference, journalists should be given background material and a copy of the press statement

37

When using ________, a consumer exerts little effort in making a purchase decision

38

When a new marketing plan is more successful than expected,

39

Which of the following is a reason why marketers see appeal in using mobile devices as a communication tool?

40

Western Digital, the Irvine, California-based maker of disk drives, recalled about 400,000 of its hard drives because of a faulty internal chip. The chip would not affect the disk drive motor until after 6 to 12 months of use. This delay in the problem's appearance meant that many consumers would not think to blame the disk drive manufacturer. But, instead of taking the less expensive route of remaining quiet about the problem, Western Digital chose to offer replacement disk drives for all those that had the faulty chip. This action is an example of

41

M-commerce refers to ________

42

A husband and wife and one or more children, together with at least one grandparent living within the household, constitutes a(n) ________

43

When using _______________, a respondent's prior choices or responses are used to determine future comparisons

44

Chevron placed an ad with copy reading, "Protecting the planet is everyone's job. We Agree.," that encouraged consumers to use renewable energy. Which type of advertising was Chevron using?

45

Marketers classify innovations in three main ways: (1) the degree of novelty, (2) the type of benefits offered, and (3) the

46

Clients judge service not only by its technical quality but also by its functional quality

47

Order-processing costs must be compared with inventory-carrying costs because the larger the average stock carried, the higher the inventory-carrying costs

48

Martha has determined that along the share-development path, her business should perform at a 91% level of product awareness, 73% in product preference, 86% in intentions to purchase, and 76% in product availability

49

The sponsor's first step in developing a communication for a consumer is ________

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Business - Marketing. Helping Quiz 8

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