Answer: Convenience products are everyday goods and services that people buy frequently, usually without much conscious planning. Usually, these low-risk products are purchased quickly. Shopping products are fairly important goods and services that people buy less frequently, such as computers and college educations. Because the stakes are higher and the decisions more complex, such products require more thought and comparison-shopping. Specialty products are particular brands that the buyer especially wants and will seek out, regardless of location or price, such as Suzuki violin lessons or Bang & Olufsen home entertainment gear.