Business - Marketing Helping Quiz 5

Interpersonal dynamics are easy to observe and simple for the marketer to assess.

The Children's Food and Beverage Advertising Initiative is a federal law regulating the marketing of so-called "junk food" to children

3

Brittany Williams is a division 3 collegiate volleyball player and wears a lot of athletic apparel such as shorts, yoga pants, tights, and tops. She loves having the latest styles and colors but likes to save money too. Brittany has discovered that she can purchase the top quality brands such as Nike, Under Armour, and Adidas at Dunham's Sports. The store is not as large as Dick's Sporting Goods,

4

Italians drink more bottled water than any other people in the world, but consider it bad manners to drink it anywhere but at the table, thus illustrating the point that cultural differences make it difficult to adopt a truly global marketing plan

5

Perpetual inventory systems are required for any EOQ model having ___demand while periodic inventory systems are used for EOQ models having ___demand

6

Demand for pet services is greatly increasing across the United States. In fact, Americans will spend nearly $44 billion dollars on their pets this year. Many American dog owners are seeking out "doggy daycares" that are more like a resort or spa than an ordinary kennel for their canine companion. Daycare services for dogs now include toy rooms, outside play areas, doggie massages, treadmills,

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swimming pools and cushy beds for nap time. Pet owners can watch their pets via a Web cam and some doggy daycares have a phone where owners can talk to their dog when they feel their pet needs to hear their voice. Rates vary from $20 to $45 a day per pet, depending on the amenities that the pet owner chooses. Laura felt a little bad about leaving her dog, Toby, at home all day while she was at work. She remarked to a coworker one day about her concerns and was surprised when the coworker told her about the local "doggy daycare" business, which she had never heard of before. Because Laura did not know such a service existed, "doggy daycare" represented a(n) _____ to her.
a. heterogeneous shopping product
b. diffusion
c. market laggard
d. product diversification
e. innovation

7

Which of the following is an approach to understanding phenomenology that relies on analysis of texts through which a person tells a story about him- or herself?

8

In the absence of any information concerning the population proportion the conservative researcher should use which of the following estimates when calculating sample size?

9

Samsung sells a variety of TVs, from simple and small ones to large smart TVs with Internet connectivity and 3D technology. Customers prefer different features, so Samsung uses which type of segmentation variable based on their viewing preferences?

10

The is the set of all persons in an organization who become involved in the purchasing process

11

Answer the following statement(s) true (T) or false (F)

12

The consensus among retail location experts is that the U.S. is currently:

13

Web chain analyses allow marketers to calculate the benefit of what?

14

Low-priced items can absorb transportation costs more easily than high-priced goods

15

Business-to-business e-commerce requires an effective website and:

16

What are the differences between antidumping and countervailing duties? Under what conditions are these duties imposed?

Dumping essentially refers to the sale of merchandise in export markets at unfair prices. In order to offset the impact of dumping and to penalize guilty companies, most countries have introduced legislation providing for the imposition of antidumping duties. These duties are levied if injury is caused to domestic producers. Such duties are normally imposed as special additional import charges equal to the dumping margin. They are almost invariably applied to products that are also manufactured or grown in the importing country. In the United States, antidumping duties are assessed after the commerce department finds a foreign company guilty of dumping and the International Trade Commission rules if the dumped products injured American companies. Countervailing duties, on the other hand, are additional duties levied to offset subsidies granted in the exporting country. In the United States, countervailing duty legislation and procedures are very similar to those pertaining to dumping. The U.S. Commerce Department and the International Trade Commission jointly administer both the countervailing duty and antidumping laws.

17

The offering of merchandise NOT typically associated with the store type is called:

18

By noting that a number of customers had complained about late bus arrivals at one particular stop, the bus line rerouted the bus away from a heavy traffic area. By increasing its miles traveled slightly, the bus was able to improve its arrival time substantially at the stop where it had formerly been perpetually late. Which service recovery strategy did the bus line use?

19

The process of developing the Nike logo "Just Do It" as a way to communicate the power and capability of people who wear Nike shoes is an example of encoding, as defined by the communication model

20

________ are the specific features or characteristics of an object that can be used to distinguish it from another object

21

Answer the following statement True (T) or False (F)

22

The three components of the Physical Quality of Life Index are infant mortality, adult literacy and _____

23

Compare and contrast a product manager and a brand manager

24

The regression computer site selection model ________

25

Which of the following criteria should marketers use when assessing opportunity in global target markets?

26

What should Laura do now?

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Laura started her meeting with Tom, the buyer for Hill Enterprises. The purpose of this meeting was to review the fabrics for the sofas Laura’s company would be producing for Hill Enterprises. Laura took out her design book, expecting to match material samples to the various designs and then close the sale.

Laura opened the meeting, asking, “What did you think of our material samples? I’ll bet you were very impressed with our latest line of microfiber fabrics.”

Tom looked surprised when he replied, “What samples? I haven’t received anything!”

Stunned, Laura said, “Are you serious? My secretary was supposed to have sent those out two weeks ago. You should have received them by now.”

Laura then paused, realizing she could not close the sale without those material samples, and she said . . .

27

As a service organization's hierarchy becomes more complex and more levels of management are added, the firm is more likely to experience a _____ gap

28

List and briefly describe the general types of informational appeals

a. Feature appeals – these appeals focus on the dominant attributes or characteristics of the product or service.
b. Competitive advantage appeals – these ads make either a direct or indirect claim of superiority against a targeted or general class of competitors.
c. Favorable price appeal – in these ads, price is the dominant factor. This approach would obviously not be used by the marketer who is trying to differentiate the product on the basis of a dimension other than price because, in that case, the price is likely to be higher than the competition's.
d. News appeal – these are advertisements in which some kind of announcement about the product dominates the copy.
e. Product or service popularity appeals – in these ads, the copy touts how popular the product is among the target audience.

29

Territorial evaluation is the comparison of performance standards for the individual territory with the salesperson's actual performance.

30

A ________ is a need that is shaped by a person's knowledge, culture, and personality.

31

Amazon maintains a ____________ in shipping because they have invested in a high-tech logistics system and extensive network of distribution centers across the United States, which enables the company to offer low prices and fast service. Many retailers have found it difficult to compete with Amazon especially during the Christmas holiday season since their distribution and inventory systems are not as efficient as Amazon's

32

This KPI shows the proportion of visitors to the site who go on to perform a predefined action. Naturally, the higher this KPI , the more of visitors are carrying out the desirable actions on the site, thus the better the site's performance. This KPI is

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Business - Marketing Helping Quiz 5

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