Communication & Mass Media - General Mass Communication, Helping Quiz 7

1

Modern law enforcement telecommunications using computers replaced the

2

Marconi was most noted for developing the technology that led to the first

3

The very earliest form of emergency communications in law enforcement was the

4

The major problem with the early telegraph system for law enforcement purposes was

5

________ groups exist mainly to meet control needs, by solving all sorts of problems.

6

SEO integrates what into web content in order to attract more visitors to a site?

7

During political-election campaigns, television commercials reach the most potential voters.

8

Which of the following best describes James Grunig’s Excellence Theory?

9

What protocol is used to measure intensity of attention to a television program?

10

Which of the following was found about babies watching television?

11

The idea that the longer attention is maintained, the less likely it is to be broken is known as:

12

Orienting response is sensitive to all of the following except:

13

While you think about the answer to this question, what type of attention are you activating?

14

Oswald and Ruger are sitting around at the Student Union, pointing out all the prettiest squirrels to each other. What type of attention system are they using to see the squirrels?

15

Shamus tuned in to the Vampire Network's 24-hour Twilight marathon because he had watched the series at the theater and really liked it. Which type of motivation explains why Shamus decided to watch ?

16

Sherry received warm serotonin rewards as he put on his Harry Potter costume in anticipation of watching Prisoner of Azkaban with his favorite nephew. What type of motivational system does this illustrate?

17

Donald Trump shed a little tear of joy while watching a story in which the protagonist, after searching the entire city of New York, finally locates the girl of his dreams waiting at the door of his own apartment. What type of reward does this illustrate?

18

In the end, you perception of stimuli is:

19

It is possible for two people, looking at the same object, to perceive different things.

20

Your person perception of a character in a movie is a function of:

21

Even though you watch the same movie, with all the same information, your person perception of a character can be different from everyone else in the theater.