Quiz Step by Step 5= Business - Marketing

Only a firm's salespeople need to be customer-oriented.

What should always be a key goal of direct marketing today, one that many for-profit businesses and not-for-profit organizations seem to forget?

3

________ is best to use to determine how strongly sales are related to advertising expenditures

4

At which stage in the product life cycle do industry profits usually peak?

5

With fewer products being introduced in the marketplace today, it is easier for customers to decide what to buy and who to buy it from

6

Choice of a marketing ______ by a producer might involve examining a number of factors, including coverage of the target market, buyer requirements, and profitability.

7

All of the following are characteristics of the post-completion phase of a project except _____

8

Scenario 16.2 Use the following to answer the questions. The State Farm Group includes several companies. Probably the most well-known company in the group is the State Farm Insurance company, the largest auto and home insurer in the United States. State Farm Insurance provides protection for approximately 78 million policies on auto, fire, life, and health services. It is also a leading insurer of homes and autos in Canada. Another company in the State Farm group is the State Farm Bank, which was opened in 2000, beginning State Farm's entry into the financial services field. However, the State Farm Bank is not a traditional bank, in that it has no branch offices and its services are provided through State Farm agents, a call center, the mail, and on the Internet. It currently serves

9

Double-barreled questions, which ask two questions at the same time, are good for complex questionnaire topics.

10

Media companies that have brought the planning and buying functions back together offer ________ services rather than unbundled media services

11

The traits that make for successful sales representatives in the United States are the same as those that are important in other countries as well.

12

List the steps in the process of activities planning.

13

In the context of a supply chain, customer is the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.

14

A 3 x 4 table represents a contingency table with twelve variables.

15

Which of the following strategies would a company most likely use to increase customer perceived value?

16

Public relations cannot work for dedicated brand-building in a digital and social media environment

17

The offensive strategic market plan to invest marketing and sales resources to expand the market or a product's position in a market is known as ________

18

Persons or organizations that purchase and use a company's products and services are called

19

Which of the following is true of conducting marketing research in foreign countries?

20

The nation's poor areas have 30 percent fewer supermarkets than do affluent areas. As a result, many low-income consumers find themselves ________

21

The customer benefit approach is most useful when the salesperson:

22

Explain why electronics and pharmaceuticals manufacturers use customer-driving marketing

23

Which of the following is a special case of the history effect and refers to a change in the dependent variable that occurs because members of one experimental group experienced different historical situations than members of other experimental groups?

24

Robert has joined industry organizations, gained professional certifications, and contributed to industry publications. Robert is likely to be viewed as ________ by prospects.

25

The marketing chief of Fossil is considering the introduction of a super functional, fashionable wristwatch for men and women priced at $99

26

If Jane Westerlund, owner of a picture frame store, raises the average price of a framed picture to $100 and the cost of goods sold is $36, what is the percentage markup on selling price?

27

IT technicians monitor performance by studying metrics on:

28

In international business, an early entrant to a foreign market may be at a disadvantage relative to a later entrant, if regulations change in a way that diminishes the value of an early entrant's investments.

29

The marketer's objective is to far exceed consumers' JND for product improvements in order to engender greater brand loyalty from consumers

30

Discuss the steps necessary to manage the firm's service communication strategy effectively

31

In spite of forming an economic bloc, the 10 ASEAN nations have many problems that need to be solved. List any two problems?

32

A public key algorithm that involves the product of large prime numbers is called

33

In order to perform internal analysis of preferences, both preference and perception data must be obtained

34

Which of the following is NOT an element common to destructive consumer behavior?

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Quiz Step by Step 5= Business - Marketing

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