Business - Marketing, Helping Quiz 9

1

"A form of communication not paid for or under the control of the nonprofit marketing organization through which the organization must earn coverage" is:

2

The difference between the "old" and "new" accounting procedures with respect to promotions is in the amount for the top-line revenue

3

Which of the following is one of the primary activities proposed by Michael Porter as part of the

4

No contacts occur when people are unwilling to participate in the research

5

Provide two decision-making examples: one of an occasion when a consumer might use a compensatory decision rule, and one when the consumer might use a noncompensatory decision rule. For each, briefly identify the characteristics of the decision that would make a compensatory or noncompensatory rule the best choice. Be specific.

6

The original goal of the International Monetary Fund (IMF) was to provide for variable exchange rates between member countries

7

________ is the actual satisfaction a person will obtain from consuming a brand

8

Original equipment manufacturers or OEMs include all individuals and organizations that buy business goods and incorporate them into the products they produce for eventual sale to other producers or to consumers.

9

When Disney flooded retail stores with products based on its movie Frozen, this illustrated

10

What are the four major types of premiums?

11

Which of the following is a difference between vertical conflict and horizontal conflict?

12

In New Mexico rainstorms often occur in the summer season (also known as "monsoon season"). Outside of summer, it is not uncommon to find umbrellas at reduced prices. Stores are likely reduce these prices to

13

Bryson's is a mid-sized hotel chain that is entering a competitive market. The chain needs to differentiate its service from that of competitors, positioning itself as a hotel with excellent service at an affordable price

14

Which specialist sales force cultivates existing accounts and current customer relationships to drive revenue growth and minimize churn?

15

Sales quotas for channel members:

16

A fixed amount of money paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website is referred to as

17

A fad is a relatively long-term acceptance cycle in today's marketplace because of the money necessary to develop the fad

18

Changing one or more of a product's characteristics is called:

19

In consultative selling, salespeople fulfill three primary roles: strategic orchestrator, business consultant, and order-taker

20

When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as

21

A wholesaler that carries a wide product mix but offers only limited depth within product lines is called a

22

All of the following are product characteristics influencing the rate of adoption EXCEPT:

23

In class, we saw a commercial for Allegra allergy medication. In the commercial, the unique selling proposition was that Allegra did not cause drowsiness like other brands of allergy medication shown in the commercial. This commercial is an example of ______ advertising

24

Given a cross tabulation between years of education and income, we would compute percentages in the direction of years of education because

25

An assistant heard his supervisor in the supply room yell, "Call Crate & Barrel. We need another case of its large coffee mugs for the conference next week." The supervisor was asking the assistant to make a

26

Creating awareness among a large number of people is not the objective of most marketing communications

27

A collection of web pages, images, videos, and other digital content that is hosted on a Web server is known as a ______

28

What have been the students’ personal experiences using automated voice response systems? What were the applications? Did these systems prove useful? What were the students’ frustrations as users?

Most students will have had some experience trying to use the existing automated telephone services, whether performing transactions with a mutual fund company or a bank, or making an air flight reservation. Discussion of these experiences will reveal problems associated with the current technology: limited “vocabulary” of the systems for speech, inflexible menus, and the necessity to talk to human operators or service representatives to do anything “hard” or complex.
At this point, the instructor can then focus on the benefits of SR Corp’s technology. By being both speaker-independent and very accurate in “natural language” processing, the system could provide a much easier and more powerful interface for telephone users. Companies could therefore use the technology to handle a broader range of applications and do so with greater depth and quality

29

RIM, a maker of smart business phones, adds distinctive functionality to make its products stand

30

ChoiceShirts is an online company that makes made-to-order T-shirts. Its online customers can order their shirts using any downloaded photo inserted into 600 templates or even design a shirt from scratch. This is an example of

31

Which of the following is not a regulation discussed in the text?

32

When a response can be evoked in the presence of the conditioned stimulus, it is said to be a(n) ____ response

33

Which of the following best describes someone working as an inside salesperson?

34

What is product placement?

35

_______________ is digital advertising that matches the appearance and purpose of the content in which it is embedded.

36

Carlos was enjoying a chocolate Frappacino at Starbucks while he was surfing the Internet on his laptop computer. Starbucks is Wi-Fi equipped and is known as a ____

37

Visual communications in retailing have become especially important because:

38

George wants to increase the number of visits to his insurance firm's website, which specializes in rental insurance for college students. George decides to target Internet users who search for the terms "apartment," "insurance," and "student." Which of the following will be most helpful to George?

39

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Business - Marketing, Helping Quiz 9

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