Quiz Mark 7- Business - Marketing

1

Another driving influence for supply chain reexamination has been the desire of organizations to change their supply chain focus from a __________to an "investment" center

2

Setting a price that is dictated by tradition, a standardized channel of distribution, or other competitive factors is referred to as ________.

3

Regarding business products, which of the following is true?

4

A researcher was observing how children play on playground equipment at a public park. The observers were out in the open and parents were told that their children were being observed. This type of observation is called _____ observation

5

Like manufacturers' agents, industrial distributors do not take title to products or carry inventories

6

What is the goal of good decision making?

7

Which of the following is a disadvantage associated with product-line pricing?

8

Which of the following is an important feature of the indirect denial method of responding to objections?

9

Indiana Wood can be best classified as a(n) ________

10

Which of the following is the placement of messages in nontraditional media, such as signs on elevator doors, in a restaurant's restrooms, or on the backs of supermarket carts?

11

What does one outdoor gross rating point (GRP) mean?

12

Mobile users do not trust:

13

Which of the following is the most logical example of complementary products?

14

Which of the following statements does NOT describe a probability sample?

15

Acculturation is a dual learning process. What is the first step?

16

Research indicates that companies with low credibility and poor reputations should create ________ mobile ads

17

netnography

18

If a firm declared that it wanted to develop a strategic relationship, but was unwilling to commit funds or any effort to make it succeed, there would be an obvious lack of

19

Which of the following is NOT a personal factor to explain the behavior of individual customers?

20

Answer the following statements true (T) or false (F)

21

Which of the following corporate strategies has the intent to defend the firm's position against offending competitors?

22

Scholars have identified six influence strategies for gaining and using power—information exchange, recommendations, promises, threats, legalistic pleas, and requests

23

An organization sets its ____ in terms of the business it is in and its specific goals.

24

Differentiate between a need and a want and give an example of each.

25

The purpose of a CRM program is to identify new potential customers

26

Williams-Sonoma is a specialty store that caters to customers who like to cook at home. It offers free cooking classes, has frequent demonstrations by cookbook authors, and has employees who are knowledgeable about food preparation. The sales staff helps customers make their selections. Williams-Sonoma is a(n) ________ retailer.

27

That is the fourth stage in the typical new product development process?

28

Consumers are changing ____ and consumption behaviors to fit with emerging technologies and trends

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Quiz Mark 7- Business - Marketing

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