Business - Marketing; Pre Quiz 3

To determine the break-even point, a firm needs to first do which of the following?

Among women, attention-getting comparative appeals produced inferences regarding the ads' manipulative intentions and reduced purchase likelihood

3

Observing children playing with new toys is an example of unstructured observation

4

The primary purpose of a usability test is to:

5

The European Union passed a consumer privacy law, called the ________, after several years of discussion with the Federation of European Direct Marketing and the U.K.'s Direct Marketing Association.

6

The _____ helps protect the carrier against wrongful allegations that the carrier somehow damaged, lost, or otherwise tampered with a shipment

7

Black & Mild FT are the only cigars on the market made with "a skillful blend of premium pipe tobaccos and a filter tip for extra smoothness." This feature creates a competitive advantage for the product.

8

The majority of service firms, governments, social organizations, and agencies cannot afford to participate in today's advertising process

9

A type of m-commerce that simply involves sending a text message is known as ________.

10

Which of the following refers to the extent to which the organization is structured to reflect marketing dominance?

11

Which of the following is true of nonprofit organizations?

12

When Tony rented a loft apartment where he would live for the summer, he acted as a ________

13

Inhibition is important for marketers because

14

In the CLOTHING MINI CASE, the majority of Outer Limits' consumers fall into the ________ consumer segment

15

Describe the various ways individuals learn about culture.

16

For a company developing a loyalty program, the most attractive group of individuals is ________ users

17

Starting in late 2010, shoppers at a number of Bloom supermarkets will be able to watch commercials on small notebook-sized monitors as they stroll through the aisles. The devices, or 3GTV's as creator Automated Media Services calls them, will advertise products nearby ranging from macaroni noodles to peanut butter. The mini-televisions are part of a pilot program in nine of the grocer's

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locations in Maryland and Virginia to test the effectiveness of commercials at the point-of-purchase. Advertisers, which are growing increasingly frustrated by TiVo and DirectTV's fast-forwarding capabilities, will be able to pitch consumers at what Automated believes is the most crucial point in the sale process. The new technology could help grocery stores such as Bloom save money on circulars, but the transition will likely not come without conflict. Before the first 3GTV was even activated, one coalition group argued that the system would undercut parental authority by causing children to lobby for the product being advertised. There are many different types of point-of-purchase displays. Which of the following best describes a shelf talker?
a. any P-O-P unit that stands independently on the floor
b. lighted signage used outside or in-store to promote a brand or the store
c. a printed card or sign designed to mount on or under a shelf
d. a smaller display designed to fit on counters or shelves

18

Explain the concepts of the ideal and actual self. How do we bridge the gaps between these two selves?

19

concept is used for expressing the relationship between public administration and citizens.

20

An advantage of a retailer's maintaining its own credit card system versus outsourcing it to an organization such as MasterCard is _____

21

A trade-in allowance is

22

Unlike manufacturers, ________ buy products from other businesses but do not significantly alter the form of the products they buy before selling them.