Pre School Quiz 2, Business - Marketing

The elements of the promotional mix include advertising, sales promotion, personal selling, and competitive advantage.

_________ allow people to discover and share content from anywhere on the Internet by submitting links and stories to a central service

3

Emmanuelle enjoys the process of helping buyers discover reasons to purchase that they initially think are obstacles to purchasing her association's textiles. Another name for this process is:

4

What are the advantages of postponing the discussion of salary until you receive a job offer?

5

Which of the following best describes the entire population of the target group?

6

Advertising that is targeted to particular customers, based on their observed online behavior, is called:

7

List the practical steps for interpreting t-test results

8

Which of the following is most likely to be an idea marketer?

9

A services research program can be defined as the composite of separate research studies and types needed to address research objectives and execute an overall measurement strategy.

10

A Growth Hacker is a combination of

11

The ________ stage of the product life cycle occurs when a product is launched to its intended target market.

12

Olive oil is usually advertised using terms such as "pure olive oil" and "extra virgin," a phrase that denotes the highest grade of olive oil. However, studies have shown that olive oil is one of the most adulterated products on the market. Many of the oils sold in grocery stores are of lower quality than advertised or, even worse, are diluted with other products such as sunflower oil. Olive oil producers who claim to sell extra virgin, pure olive oil but really provide an impure product have engaged in

13

All of the following retailers provide self-service to their customers EXCEPT:

14

<img src="https://sciemce.com/files/4/ppg__rrr0713191045__f1q157g1.jpg" alt="" style="vertical-align: 0.0px;" height="391" width="548" /> Figure 8-6Figure 8-6 above shows the market-product grid for a Wendy's restaurant next to a large urban university campus. The best way to describe how the student market is segmented is

15

Opt-out implies passive agreement on the part of an Internet user to allow marketers to contact the user for promotional purposes

16

Which component of a communication brief provides the reason to believe the proposition?

17

The marketing function that evaluates public attitudes, identifies areas within the organization that the public may be interested in, and executes a program of action to gain public understanding is called:

18

_____ are an outcropping of banner ads that appear on the results page of a search and are specific to the searched term

19

A television advertisement for Miracle-Gro lawn fertilizer indicates that the product is available at Kmart and Wal-Mart. This form of sales promotion is called a(n)

20

Many private-label products possess levels of quality that are equivalent to manufacturers' national brands

21

The most well-known measurement tool of service quality is _____

22

Tagged web pages and cookies work together to:

23

Select from the following statements the one that accurately describes consumer behavior.

24

Which of the following statements about the coding process is FALSE?

25

This authority is that level of authority perceived by the seller to be available to the purchasing manager

26

The sales of _____ have increased as a result of cocooning

27

Which of the following refers to the extraneous factors that can work against effective communication by distorting a message or the feedback received?

28

The top two activities consumers perform on their mobile smartphones are:

29

________ is defined as a multichannel system of marketing that uses a variety of media to connect sellers and customers who deal with each other directly rather than through an intermediary.

30

Traditional responsibilities of an advertising director would include all of the following EXCEPT:

31

Pertinent considerations for pricing industrial products or services include:

32

<img src="https://sciemce.com/files/4/ppg__rrrrr0713191044__f1q242g1.jpg" alt="" style="vertical-align: 0.0px;" height="394" width="517" /> Figure 7-6C: Average Annual Sales per Household of Tony's Pizza, by Household SizeFigure 7-6C above shows that

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Pre School Quiz 2, Business - Marketing

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