Business - Marketing, Helping Quiz 9

Forums are best defined as:

Which of the following is a marketing communications goal that describes a desirable situation in which target consumers have formed a behavioral intention to purchase the firm's brand?

3

Members of Generation Z are most likely to influence

4

The mode is defined as the middle value when data are arranged in order of magnitude

5

The GE Business Screen portfolio analysis uses three levels—high, medium, and low—to rank business position and market attractiveness.

6

A Boston diamond distributor has developed the first branded diamond called Hearts on Fire to help smaller retailers counter the volume jewelers' aggressive price discounting. This move is meant to:

7

Companies can customize online advertising by ________ so that people who log on in different places will see ad banners for local businesses

8

When a consumer watches a funny movie and experiences intense emotions, he/she is cognitively involved

9

Newsgroups are commercial versions of Internet forums

10

Who or what determine(s) under what circumstances channel management practices violate the principle that the public is best served by protecting competition and free trade and therefore must be restricted?

11

Supply-chain management should begin with a focus on ____________.

12

Marketers need to be able to demonstrate the effectiveness of their marketing programs in order to:

13

In bivariate regression analysis, the procedure used to determine the best-fitting line is called the:

14

Marketers use subliminal advertising all the time because they know it works very well

15

Silver Line Electronics Inc. uses technology to produce laptops and other gadgets in bulk based on each individual client's specific needs and requirements. This is an example of__________

16

In purchasing a mailing list, a response list consists of customers who have purchased the product before and have responded to direct mail offers for the product being advertised

17

A company using exponential smoothing technique for forecasting their sales in 2012, is likely to award a 1.5 weight for sales data of 2012, 2.0 weight for sales data from 2011, and 2.5 weight for the sales data from 2009

18

In general, company retail auditors are appropriate when specialists with knowledge about store strategies and policies are required

19

Corporate issue advertising is also known as _____ advertising

20

____ research aims to clarify ambiguous situations or discover ideas that may amount to true business opportunities

21

Which of the following is a group into which Generation-Xers have been placed based on their attitudinal profiles?

22

Henry works as a manager at a large manufacturing firm known for its sustainability. He works in the procurement area. Henry is in charge of sourcing all the necessary resources, goods, and services from their suppliers to support supply-chain members. More specifically, he is in charge of managing the processes and activities that provide value all the way from the raw materials to the final customer. A nationwide recycling program encourages consumers to send used products they no longer want back to the company. Henry works with others in the firm to redesign these products for other uses so they can be resold. Henry is engaging in

23

The use of price skimming discourages competitors from entering a market

24

Which of the following would allow a company to avoid the expense of creating, developing, and maintaining a brand?

25

A firm that is expanding to international markets often adds additional brands to current brands in order to strengthen an international presence, reflecting which strategy?

26

Which of the following descriptions of the three basic sales tasks is correct?

27

Define the term big data. Describe the challenges as well as the opportunities for the use of big data by marketing researchers

Answers should demonstrate a basic understanding of the term "big data," which may
include: Big data refers to large amounts of data from multiple sources. Comments should note
that the term big data has been popularized in recent years in response to the numerous types and
huge amounts of data to which companies now have access in real time. Answers should include
that a statement that the phrase is often used to indicate alarm and apprehension about the
enormous-and multiplying-amounts of data that are being created on an ongoing basis.
Comments regarding the challenges of big data may mention that effective use of multiple
sources of data requires having the resources and talent available to retrieve, store, integrate,
analyze, and report the data. "Making meaning" out of big data sets may also be mentioned.
Access to big data also creates great opportunities. Proper management of big data has the
potential to increase productivity for companies significantly. In addition to increasing
productivity, other answers might mention the use of big data as an immense opportunity to
know extraordinary amounts about customers-both in business-to-consumer as well as business-
to-business environments. Advanced answers may include specific sources of big data such as
companies, sensors, retailers, trade organizations, governments, publishers, and social media.
These data take many forms, both qualitative and quantitative, including text, photos, videos,
business transactions, research data, and many other types of data.

28

Sony management decided to use skimming as a pricing strategy for its newest line of high-definition television (HDTV) sets. It should be aware that this strategy does not

29

A need-satisfaction presentation refers to a presentation format that

30

A manufacturer of a digital video recorder (DVR) is thinking of using a skimming pricing strategy for its new product. Which of the following conditions would argue AGAINST using a skimming pricing strategy for the DVR?

31

Intel makes a product most people never see; however, it spends a great deal of money building its brand and now people ask for "Intel Inside." This is an example of linking the benefit of ________ to marketing strategy.

32

The proportion of the U.S. population that will be over 65 years of age is expected to decline by the year 2060.

33

Retailers generally promote the price of a product in their ads, while the manufacturers promote the features of the product

34

A marketer's use of _____________ tends to be less consistent.

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Business - Marketing, Helping Quiz 9

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