Think Green, a not-for-profit organization, promotes its "go vegan" lifestyle by publishing advertisements in the print media as well as electronic media. This is an example of _____ advertising
A particular type of merchant middleman is the _________________________, who purchases commodity goods from the manufacturer to sell to the trade (wholesaler, retailer, business-to-business client) in the target market
Among popular purchases online, one category includes items for which product information is an important part of the purchase decision, but prepurchase trial is not necessarily critical. This category contains items such as
The ____________________ ____________________ argument for free trade barriers is based on the idea that a country does not want to become dependent upon other countries for products
A given percentage increase in consumer demand can lead to a much larger percentage increase in the demand for plant and equipment necessary to produce the additional output. Economists refer to this as ________
Youare the senior financial analyst supporting the marketing department in your company, and head of marketing has asked you to come up with one performance metric that can be used to evaluate how effective each advertising campaign is in terms of contribution to the firm's profits. It should be a metric that can be easily used to compare different advertising campaigns against each other.
In response, you propose using:
Some sporting goods manufacturers do not make a "full line" of equipment, so the Sports World retail chain carefully selects the brands of several manufacturers to sell. This regrouping activity is called
WristTactical, a watch manufacturer, specializes in manufacturing tactical watches for Navy divers. The company launched an ad campaign that stressed the water-resistant and endurance characteristics of its watches. In this scenario, WristTactical is making use of ________ segmentation.
Capitol Supply's sales and sales force have continued to expand. Now, the firm plans to add a fleet of company cars as part of its sales compensation package. For Capitol Supply, these vehicles would represent a ____ purchase.
Companies that are most likely to succeed in the development and introduction of new products typically are characterized by all of the following EXCEPT:
Whitney has decided to have her ears pierced so that she could wear pretty earrings. However, after the piercing, her ears became infected. Her expectations of the experience were not met, thus Whitney was
According to VALS, ________ with many resource constraints, (e.g., little money, poorer health, low tolerance for risk) consume little and are motivated mostly by low cost and brand familiarity
Which of the following departments of a full-service agency analyzes, selects, and contracts for space or time to publish or broadcast the client's advertising message?
Dunkin' Donuts sponsored America's Got Talent. In America's Got Talent, the judges were seen drinking from large sizes of Dunkin' Donuts drinks, complete with the Dunkin' Donuts logo. This is an example of product placement.
Lion's Choice restaurant is launching its first national newspaper advertising campaign. The ads will be placed in over 2,000 local, state, and national newspapers over six weeks. How can the company use the same advertisement for every newspaper?