Business - Management Information Systems. Quiz Grade 2

Name and describe five of the marketing tools available with Facebook

Some of the many marketing tools available via Facebook are Right-hand Sidebar Ads, News Feed Page Post Ads, Brand Pages, Reactions Buttons, video ads, mobile ads, and Facebook Exchange (FBX).

Right-hand Sidebar Ads are display ads shown in the right column on a user's profile and home Facebook pages. They are often used to direct users to off-Facebook content such as website landing pages and content offers.
The News Feed is the most prominent place for advertisements. The News Feed is the center of the action for Facebook users and where Facebook users spend most of their time because that is where posts from their friends appear. Page Post Ads appear in a user's News Feed along with all of the other posts and status updates that normally appear from friends. Page Post Ads have a tiny tag that indicates that they are sponsored (i.e., are advertisements) but otherwise look very similar to posts from friends. They have social context ("John Smith and Jane Doe like Pottery Barn") and can be liked, shared, and commented on, just like any other post. Page Post Ads can contain text, photos, video, and links. They can be used for many of marketing objectives, such as increasing brand engagement, obtaining Likes for the brand's Facebook page, and encouraging app installs and engagement. Companies pay to promote or boost Page Post Ads to extend their reach.

Nearly all Fortune 1000 companies, and hundreds of thousands of smaller firms, have Facebook brand pages, similar to brand websites, on Facebook as an adjunct to their main website. The purpose of a brand page is to develop fans of the brand by providing users opportunities to interact with the brand through comments, contests, and offerings. Using social calls to action, such as "Like us on Facebook" and "Share," brand pages can escape their isolation and make it more easily into users' social networks, where friends can hear the message. Social brand pages have many more social opportunities for fans to like and comment than are typical of traditional web pages. However, corporate websites have, over time, adopted many social features and the two are now often indistinguishable. Brand pages on Facebook typically attract more visitors than a brand's website.

Reactions buttons enable users to share their feelings with friends and friends of friends about content and other objects they are viewing and Web sites they are visiting. The Reactions buttons provide amplification for marketers.

Facebook also offers video ads, mobile display and app-install ads (its mobile ad platform is its fastest growing revenue stream), and Facebook Exchange (FBX), a real-time ad exchange, which enables marketers to sells ads and retarget ads.

2

Explain the significance of components in the context of object-oriented development

3

Which of the following is NOT an objective that drove the development and evolution of database technology?

4

Discuss the structure of the media content industry

The media content industry prior to 1990 was composed of many smaller independent corporations specializing in content creation and distribution in the separate industries of film, television, book and magazine publishing, and newspaper publishing. During the 1990s and into this century, after an extensive period of consolidation, huge entertainment and publishing media conglomerates emerged. The media industry is still organized largely into three separate vertical stovepipes: print, movies, and music. Each segment is dominated by a few key players. Generally, there is very little crossover from one segment to another. Typically, newspapers do not also produce Hollywood films, and publishing firms do not own newspapers or film production studios. The purchase of the Washington Post in 2013 by Jeff Bezos, the founder of Amazon, and an Internet mogul in his own right, was an anomaly. Even within media conglomerates that span several different media segments, separate divisions control each media segment. In the past, delivery content firms, such as Comcast, Time Warner Cable, AT&T, Verizon, Sprint, and Dish Network were not involved in content creation, but instead just moved content produced by others across cable, satellite, and telephone networks. However, within the last several years, this has begun to change. Comcast led the way with the acquisition of a majority interest in NBC Universal. AT&T's proposed merger with Time Warner and Verizon's proposed purchase of Yahoo, along with its previous acquisition of AOL, are signs that the telecommunications companies are moving into the content and distribution market, as well as the Internet advertising industry, in a major way.

5

Components which support employee recruitment, assignment tracking, performance reviews, payroll, and regulatory requirements are called ________ management

6

Whenever users have a problem with a calculation in Excel, they can press F2 to highlight the cells involved in that calculation

7

Microsoft is the best known software company in the world

8

One property of a relation is that each attribute within a relation has a unique name

9

When using an alias in SQL the AS key word is required

10

Questioning everything best describes:

11

JAD sessions may be used when:

12

Over 80 percent of all merchants use the manual review method, which relies on staff to manually review suspicious orders

13

The Read Only transaction isolation level is unique to Oracle Database

14

In Microsoft Access table design view, the field size of Text data type is one of several Field

15

Which of the following statements about Web mining is false?

16

Briefly define “knowledge management” and, in one or two paragraphs, explain how a company might use Internet technologies to perform knowledge management

The Swedish telecommunications giant Ericsson runs an extranet for current and former employees, families of those employees, and employees of approved business partners. Ericsson has more than 120,000 employees scattered across the globe. One part of this extranet includes a Web site that enables current employees, retirees, and other recipients of payments from the company’s medical and retirement plans to efficiently track their benefits. Another part of the extranet includes a Web site designed to facilitate knowledge management.

Knowledge management is the intentional collection, classification, and dissemination of information about a company, its products, and its processes. This type of knowledge is developed over time by individuals working for or with a company and is often difficult to gather and distill.

17

Which of the following involves a coupon or other promotional offer that appears in users' Twitter timeline?

18

Mail servers communicate with each other by using ________

19

All of the following are examples of direct goods in the auto industry except:

20

The main reason for the early system development failures was a lack of clear leadership

21

Metadata are data that describe the properties of other data

22

Cloud computing is a low-cost access method to corporate-quality data

23

The AT&T Mobile Enterprise Application Platform includes each of the following except

24

Which of the following is the person or group that is expected to change as a result of an IT project?

25

What will facilitate a rise in the quality and availability of e-learning programs in the coming years?

26

To open a new Microsoft Access Query window, click the Query Design button on the Create command

27

When you are given a set of tables and asked to create a database to store their data, the first step is to assess the tables' structure and content

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Business - Management Information Systems. Quiz Grade 2

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