A total product offer consists of everything that consumers evaluate when deciding whether to buy something.
Elements in a total product offer can include: price, brand name, convenience, package, service, store surroundings, Internet access, buyers' past experience, image created by advertising, guarantee, speed of delivery, and producers' reputation.
Students will generally identify several important elements in their college's or university's total product offer. Among them may be:
● The tuition charged by the institution.
● The academic reputation of the institution.
● The "name" of the college, perhaps influenced by the success of the athletic department.
● The service the college offers in terms of degree programs, college placement, etc.
● The past experience of friends or relatives.
● The probabilities (guarantees) of getting a job after graduation.
● The surroundings or support facilities of the institution.