Answer: Any 10: advertising image, availability, brand name, consumer's prior experience, convenience, financing, guarantees, Internet access, maker's reputation, packaging, price, product labeling, retailer's environment, service, warranty
Explanation: The 15 possible components of a total product offer are: advertising image, availability, brand name, consumer's prior experience, convenience, financing, guarantees, Internet access, maker's reputation, packaging, price, product labeling, retailer's environment, service, and warranty.