Question

A) rapid response to market shifts
B) economies of scale
C) marketing synergy
D) supply chain management
E) brand extension opportunities

Answer 1

Answer: B
Explanation: Some companies limit the number of product offerings and focus on selling a few items in higher quantities. Doing so can keep production and marketing costs lower through economies of scale.

Answer 2

Answer: D
Explanation: Online retailing presents much better opportunities for large numbers of specialized and low-volume products. Without the physical limitations of a bricks-and-mortar facility, online retailers can offer a much greater variety of products.

Answer 3

Answer: E
Explanation: Marketers need to make sure that new products don't simply cannibalize, or take sales away from, their existing products.

Answer 4

Answer: D
Explanation: When selecting a country, companies must take into consideration the type of government, market-entry requirements, tariffs and other trade barriers, cultural and language differences, consumer preferences, foreign-exchange rates, and differing business customs.

Answer 5

Answer: B
Explanation: These regulations are particularly important in three areas of prohibited behavior: (1) price discrimination, unfairly offering attractive discounts to some customers but not to others; (2) deceptive pricing, pricing schemes that are considered misleading; and (3) price fixing, an agreement among two or more companies supplying the same type of products as to the prices they will charge.

Answer 6

Answer: D
Explanation: The easier it is for buyers to compare prices, for instance, the more important competitive prices become–particularly when buyers don't perceive much difference among the available products.

Answer 7

Answer: D
Explanation: Many intermediaries receive bulk shipments from producers and break them into more convenient units (known as breaking bulk) by sorting, standardizing, and dividing bulk quantities into smaller packages.