Periodic review systems are ______.
a. characterized by weekly, monthly, or annual physical counts of inventory
b. best suited for businesses that sell high-volume products
c. systems where inventory is replenished halfway during a consumption cycle
d. systems where the entire inventory of a product is ordered by a single customer
a. characterized by weekly, monthly, or annual physical counts of inventory
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A ________ is a person, household, or company that over time yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling, and servicing that customer
A) prospector B) profitable customer C) market challenger D) market nicher E) pioneer customer
The strongest measure of a brand's value is:
A) brand awareness. B) perceived quality. C) brand associations. D) brand loyalty.
Customer loyalty means
A. customers make the highest amount of their purchases at one retailer and will be loyal to that retailer. B. customers have most recently shopped and purchased from the retailer. C. customers are committed to purchasing from the retailer and will seldom shop at competing stores. D. customers have positive emotions about a retailer and will be loyal to that retailer. E. customers have a high frequency of purchasing merchandise from the retailer.
What should a salesperson do if the prospect's name is unusual and difficult to spell?
A. Ask the prospect for the correct spelling B. Use the most common spelling C. Spell the name phonetically D. Pronounce the name in the way it is comfortable E. Reduce the usage of the name in the conversation