Private label or store brands are also known as generics
Indicate whether the statement is true or false
FALSE
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Which of the following statements about the branding guidelines for a small business is true?
A) A small business must creatively conduct low-cost marketing research. B) A small business must avoid leveraging secondary brand associations. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. E) A small business must focus on building more than two strong brands based on a number of associations.
Which of the following is most likely true of a sales force?
A) The performance difference between an average salesperson and a top salesperson is generally substantial. B) The cost of replacing a salesperson is usually low because minimal training is necessary. C) A sales force with many new people is typically more productive than one whose members have been around for a long time. D) Individuals within a sales force generally perform at the same level of efficiency. E) On-site sales training is more efficient and less costly than e-learning programs.
Which one of the following statements does NOT correctly explain a logic model?
a. A logic model is a systematic and visual way to present the relationships among resources, activities, and changes or results to be achieved. b. A logic model illustrates the cause-and-effect mechanism(s) by which an evaluand meets certain needs or achieves certain effects. c. A logic model is an evaluation tool; therefore, it is inappropriate to use it as a planning tool. d. A logic model provides stakeholders with a road map describing the sequence of related events, connecting the need for the planned program with the program’s desired results.
In terms of ethical theory, lofty compensation packages have a utilitarian function when they act as incentives for executives to produce greater overall results.
Answer the following statement true (T) or false (F)