After need recognition, a business develops ________ that suppliers might use to develop their proposals.
A. product specifications
B. initiator instructions
C. focal alternatives
D. determinant attributes
E. derived demand
Answer: A
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Which of the following reflects the "people" component of the marketing mix?
A) the creativity, discipline, and structure brought to marketing management B) the development of new products by the marketers C) the firm's consumer-directed activities D) the right set of processes to guide activities and programs within the firm E) the internal marketing of the firm
Managers who often make special pricing decisions are more likely to use which of the following cost concepts in their work?
A) Total cost B) Product cost C) Variable cost D) Fixed cost
Gender is not mentioned as a relevant factor in this model, but has been mentioned in other chapters of our textbook. How would Watson and Hoffman (2004) predict that male and female leaders would be perceived when using the team leadership model? What would you predict?
What will be an ideal response?
Richard participated in a study conducted by an advertising agency. During his interview, he was asked to gauge the services provided by a regional airline on the basis of his experiences and what others had told him. The interviewer asked Richard specific questions about the food, the seating arrangements, the ease with which he entered and exited the plane, and the service provided by the flight attendants. The advertising agency used the research data to develop the creative strategy. In this scenario, Richard provided the agency with
A. secondary external data. B. buzz marketing research. C. product-specific preplanning inputs. D. secondary internal data. E. switch marketing inputs.